Business and Entrepreneurship (BE)

Design is about creating meaningful product-service systems that create value for people and the economy. To create new value propositions, designers develop business cases, using market trends and competition analysis. They validate business cases, through real-life testing. They understand economic and financial models addressing manufacturing, sales, service, use and re-use. They create sustainable business networks and are familiar with basic business principles concerning entrepreneurship, intellectual property rights, and business ethics. They have an understanding of organizations and can manage processes involving multiple stake-holders. They can position design in a company and macro-economic context; identify and challenge macro-economic trends and shape micro-economic processes.