The professional identity is who students are as a designer. It is a product of their personality traits, personal history and what drives and inspires them, their interests, norms and values, beliefs and competency profile. It describes the role they typically assume in a design process, and their strengths and weaknesses as a designer. The professional identity is in constant development as students must continuously reflect on their desired professional identity. The desired professional identity describes who they want to be as a designer, and is constructed by placing their current professional identity in the context of their vision on the future role of the designer. As such, the professional identity is built on past experiences, expresses how they currently view themselves, and states who they would like to become.
The course "Professional Identity and Vision" supports students in the development of this.