The competitor analysis and the unique selling proposition (USP) are fundamental to answer the question: why the customer should come to you and not to your competitors? To answer this question, you need to know your competitors better and build upon your comparative advantages.
0SV100 Economics of innovation: advanced – 5 ECTS – Q2
This course allows students to master advanced theories to understand economic development, technological change, and firm competition specifically in relation to sustainability. The theories refer to industry and firm levels of economic processes related to innovation and competition. At the firm level, firms represent are the place where most innovations develop. This course covers theories on firm innovation, strategic management and competition. At the industry level, innovation activities differ across industries and this course will deal with economic processes related to firms competing within industries.