Creativity and Aesthetics

Design is the breaking free from the world as we know it. To achieve change, designers are creative and inquisitive as the act of designing is a constant process of dealing with a lack of information. They can generate, select and refine ideas by using a variety of creativity techniques and by changing perspectives. Designers make use of physical and interactive materiality and have a critical attitude towards their aesthetic quality (good for the sake of good), demonstrated in quality of form, interaction, etc. They trust their senses and find a balance between intuition and knowledge-driven design. They position themselves in and are inspired by (art) historic benchmarks. They conduct iterative analyses of doing while reflecting on action, which they illustrate through design narratives.