Creativity and aesthetics

Creativity and aesthetics (CA)

Design is the breaking free from the world as we know it. To achieve change, designers are creative and inquisitive as the act of designing is a constant process of dealing with a lack of information. They can generate, select and refine ideas by using a variety of creativity techniques and by changing perspectives. Designers make use of physical and interactive materiality and have a critical attitude towards their aesthetic quality (good for the sake of good), demonstrated in quality of form, interaction, etc. They trust their senses and find a balance between intuition and knowledge-driven design. They position themselves in and are inspired by (art) historic benchmarks. They conduct iterative analyses of doing while reflecting on action, which they illustrate through design narratives.