The ambition is that each project offered by a squad has one or more clients. A client can be a company or (semi-) public institution. The level of client involvement varies per squad, but ideally, the client provides the societal context for which you develop your system, product or related service.
Clients are particularly welcome during the demo day but can visit the department at any moment. Therefore, it is important that the workplace has a professional appearance and that you are always ready to pitch your project.